NIPR LECTURE: Use PR to change Political Culture


– Resource person tasks practitioners

Public Relations Practitioners have been charged to engage stakeholders in discussions, aimed at achieving a political culture in which politicians are seen as working, not for selfish interest but for public good.

This will help Nigerians to practice a political culture geared towards the development of the right attitude and role for loyalty and patriotism.

This challenge was given by Mr. Ken Ojiri, a Chartered Financial Controller and Tax expert, in a lecture he delivered at the Quarterly Professional Lecture of the Nigerian Institute of Public Relations (NIPR), Imo State Chapter at the Nigeria Union of Journalists (NUJ) Press Centre, Owerri, August 20, 2014. The title was: “The Need for a paradigm shift in our Political Culture and the Roll of Public Relations in Accomplishing it”.

According to him, such a change will raise the country’s political behaviour above the prevailing uncertainty; chaos, rigging and violence that raise global concerns about our political culture. He maintained that correcting the anomaly, building new orientations and promoting ideal political culture are communication functions which the Public Relations Profession is best positioned to perform.

He suggested that for a PR Practitioner himself, to be relevant in getting a solution must have no doubts about his own personal integrity. He must be knowledgeable of the happenings in his environment as well as in his chosen profession. The Independent National Electoral Commission (INEC) could be reached and debates organized political aspirants.

Mr. Ojiri, a governorship aspirant for the Peoples Democratic Party, PDP, had identified party membership not based on ideology, desperation, unfulfilled promises, corruption, strange breed politicians and deviant tendencies as features of our present political culture.

In his welcome address earlier, the Chairman of NIPR, Imo State Chapter, Chief Charles Nwankwo expressed delight at the resuscitation of the Quarterly Lecture Series which he said went to limbo before his assumption of office. He recalled that the lectures are aimed at enhancing the knowledge and skill of members in the practice of Public Relations and announced this year’s NIPR Week slated for September 21-27, 2014.

He commended Mail Nnamdi Nwigwe, Chairman of the Lectures Planning Committee and his members for a job well-done while urging other committees to buckle up.

In his opening remarks earlier, the Chairman of the occasion, Dr. Chuks Osuji, a Fellow of the Institute and former chairman of the chapter said that the quarterly lectures are aimed at advancing PR through intellectual development of members.

Speaking also, Sir. Innocent Igwe, Chairman of NUJ, Imo State Council, who said that the lecture was very enriching and called on media practitioners to always portray the country in good light. He said that the best paradigm change is to believe that Nigeria can be better, adding that integrity is everything as it cannot be bought with money. He assured the audience that NUJ in partnership with NIPR will organize public debate for political aspirants who emerge candidates of their political parties.

The guest lecturer was presented with a plaque in appreciation of his good job by the Chairman of NIPC.


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